Proven Strategies for Engaging High-Net-Worth Audiences
We specialize in affluent marketing, creating high-impact marketing strategies that drive investment, engagement, and premium brand growth. Explore how our approach has driven significant growth for our clients.
$ Capital Raised
Investors Sourced
Campaigns
$ Portfolio Growth
SQ FT of Real Estate
Client Highlights
While our aggregate results demonstrate the power of our approach, nothing illustrates our impact quite like an in-depth look at a client’s journey. The following case studies showcase how our performance-based model, proven expertise, and high-conversion strategies came together to drive exceptional results for our valued partners.
Cedar Center South
Challenge
When First National Realty Partners (FNRP) identified a premium property in Cleveland, OH, they faced a common challenge in real estate investment: raising substantial capital within a compressed timeline. Rather than relying solely on traditional networking, FNRP partnered with LYT Growth to revolutionize their approach to capital raising through an integrated, multi-channel marketing and sales strategy.
Solution
At the heart of this innovative approach was a sophisticated ecosystem combining a virtual deal room with dynamic webinar presentations. LYT Growth created a digital environment where potential investors could explore project details and financial models at their own pace, then join interactive webinars that transformed complex investment opportunities into compelling, accessible presentations. This powerful combination served as the foundation for a comprehensive strategy that seamlessly blended digital marketing with high-touch sales practices. By orchestrating a coordinated campaign across multiple channels, LYT Growth ensured that whether an investor engaged through the deal room, webinar, email or phone, they experienced a consistent, professional journey with personalized follow-up from the sales team.
Results
This modernized, integrated strategy proved transformative. While traditional capital raising often spans months, LYT Growth's multi-channel approach enabled FNRP to raise the capital needed in just 61 days. Nearly 70% of participating investors were repeat clients, demonstrating how this coordinated digital and sales approach not only accelerated fundraising but also strengthened investor relationships. The Cedar Center South project showcases how embracing an integrated, multi-channel strategy in capital raising can yield extraordinary results, even in traditional industries like real estate investment. By partnering with LYT Growth to move beyond conventional networking, FNRP achieved in weeks what typically takes months, setting a new standard for efficient, scalable capital raising in the real estate sector.
New vs Repeat Investment
Webinar Impact
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PickleRage
Founded in 2023, PickleRage has rapidly become one of America’s fastest-growing indoor pickleball club chains. Created by passionate pickleball enthusiasts who identified a market gap for year-round indoor facilities, PickleRage provides both novice and advanced players a premier space to play and connect.
Challenge
The company faced the complex challenge of simultaneously launching a national franchise brand, securing private investment capital, and developing a robust franchisee pipeline. This required overcoming several hurdles, including educating high-net-worth individuals about a niche market opportunity, establishing trust in a new brand, and building an integrated marketing and sales platform from the ground up.
Solution
To address these challenges, LYT Growth implemented a comprehensive strategy focused on rapid, high-quality execution. They developed a best-in-class marketing platform that incorporated SEO, SEM, dynamic web presence, content marketing, and sophisticated marketing automation. The capital raise campaign utilized professional deal rooms, creating video-based offering memorandums, engaging webinars, and a multi-channel lead generation approach integrated with a best-practice sales process.
Results
The results were remarkable. Within just 15 months, PickleRage has generated over 8,000 franchise prospects, attracted over 45 qualified investors, built a pipeline of 13,000 accredited investor leads, and plans to open more than 200 clubs over the next 2 years. This rapid growth demonstrated the effectiveness of their integrated approach to franchise development, combining brand building, capital raising, and franchisee recruitment. PickleRage's success story illustrates that with the right strategy and execution, it's possible to successfully launch and scale a franchise in an emerging market, even when facing significant challenges in brand awareness and investor education.
Investor Lead Growth
Franchise Leads by Lead Source
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Westwood Shopping Center
Founded in 2015, First National Realty Partners (FNRP) has rapidly established itself as a premier private equity sponsor in the U.S. commercial real estate market. Specializing in necessity-based assets, FNRP offers accredited investors the opportunity to participate in high-quality investments such as grocery-anchored retail, workforce housing, and bulk/regional distribution centers.
Challenge
When timing is critical in a real estate investment, traditional capital raising methods can put deals at risk. FNRP faced this challenge with their Westwood Shopping Center project, needing to secure substantial funding in just two and a half months. Rather than letting this compressed timeline compromise their opportunity, FNRP partnered with LYT Growth to implement a data-driven, multi-channel capital raising strategy.
Solution
Building upon their proven capital raising infrastructure, LYT Growth orchestrated a comprehensive campaign across channels, including targeted social media, referral programs, and direct outreach channels. Channel performance data revealed a compelling story: targeted social media campaigns emerged as the dominant driver, generating $9.5 million in commitments, while strategic referral programs and direct outreach channels contributed an additional $5.9 million. This clear visibility into channel effectiveness allowed the team to strategically allocate resources and optimize messaging where it would create the greatest impact.
Results
The results validated this data-driven, multi-channel approach. In just 72 days, from launch to close, FNRP secured $15.4 million from 111 partners. Most notably, 39 new partners contributed $9 million to the raise, demonstrating the effectiveness of precisely targeted outreach across multiple channels. The project successfully closed, meeting all deadlines and exceeding expectations for new investor engagement. The Westwood project illustrates how an integrated, data-driven capital raising strategy can transform time pressure from a constraint into a competitive advantage. By partnering with LYT Growth to implement and optimize a multi-channel campaign, FNRP not only met their ambitious timeline but also significantly expanded their investor network, setting the stage for future growth.
Investor Make-Up
$ Invested by Lead Source
Pick n' Save
First National Realty Partners (FNRP) opens doors for accredited investors to access high-caliber, necessity-based assets. Their specialty lies in creating real estate syndications that enable individual investors to own pieces of institutional-grade properties, from grocery-anchored retail centers to workforce housing and distribution facilities.
Challenge
FNRP identified an attractive acquisition opportunity in Sun Prairie, Wisconsin - a Pick n' Save anchored shopping center offering strong fundamentals and value-add potential. To secure the $13,000,000 property, FNRP needed to raise $5,550,000 in equity capital, much of it during the December holidays.
Solution
LYT Growth implemented a comprehensive capital raising strategy built around three core components that worked in concert to engage and convert investors efficiently. The first component focused on multi-channel investor outreach. The offline relationship strategy prioritized systematic outreach to high-net-worth individuals and family offices. The digital marketing infrastructure leveraged search engine optimization, targeted paid search campaigns, and social media advertising focused on accredited investors. A strategic referral program completed the channel mix, incorporating structured incentives for existing investors and activating professional networks. The second component centered on a webinar-centric education process. Pre-webinar engagement began with deal room access featuring due diligence materials and market analysis. The live webinar experience delivered a comprehensive property presentation including market analysis, financial projections, and interactive Q&A sessions. Post-webinar follow-up incorporated personalized investment consultations and systematic objection handling. The third component maintained coordinated timeline management, with careful orchestration of the December 17th webinar date, holiday season communication protocols, and systematic follow-up procedures to ensure consistent execution throughout the raise period.
Results
The multi-faceted approach delivered exceptional results, with FNRP securing the full $5,550,000 raise in 67 days. The raise attracted 60 total partners, with 44 repeat investors contributing $4,130,000 and 16 new partners investing $1,420,000. The webinar strategy proved particularly effective, with $1,940,000 raised pre-webinar, $935,000 during the webinar period, and $2,625,000 in the post-webinar phase. Channel performance demonstrated the power of an integrated marketing approach. Offline sources drove nearly half of the total capital raised, while digital channels including paid social, organic search, and paid search combined to generate another third. Referrals and direct traffic made up the balance, highlighting the effectiveness of building a reputation and network. Most notably, repeat investors showed strong participation across all channels, particularly in offline and organic sources, while new investors were successfully acquired through paid media and referral programs. This successful execution validated LYT Growth's ability to coordinate multiple marketing channels with the webinar as a central conversion point. The strong repeat investor participation rate of 74% demonstrated continued confidence in FNRP, while the addition of 16 new investors strengthened the foundation for future capital raises.